Gold Bond Men's Powder
The powder that's been keeping men cool since 1908 got an update.
TV- Shaq Wisdom
Research says millennial men don't know how or why to use a body powder. For this campaign, we leaned into Shaq's persona as the "Big Aristotle", a wise educator who can show men how to stay cool.
Creative Director/Copywriter: Marshall Lestz, Creative Director/Art Director: Dean Hlavinka, Art Director: Vicky Andres.